Mutichannel Marketing

First Line is a specialist provider of multichannel marketing technology solutions

Our Multichannel Marketing practice is a team of experts and technologists passionate about creating effective solutions for successful customer engagement strategies in the digital world.

First Line’s domain expertise and technical skills enable our clients to orchestrate and deliver relevant, personalized and timely customer communications across email, direct mail, social, survey, mobile and web channels.

A powerful marketing platform can drive greater prospect conversion, increased customer retention, improved cross sell rates, enhanced loyalty and higher customer value, especially when used in conjunction with other systems and tools such as social/community strategy, mobile coupons, loyalty programs, price optimization, and others to implement an effective customer engagement continuum.

Our team has deep expertise in the entire multichannel marketing lifecycle and strong working knowledge of all of the basic and advanced components and processes that go into any effective marketing solution, including:

Multichannel mktg

  • Database design, data hygiene, ETL, merge/purge
  • Audience segmentation
  • Campaign execution and campaign workflow
  • Event triggering
  • Multi-wave campaigns
  • Offer management
  • Predictive analytics
  • Campaign optimization
  • Creative management
  • Marketing resource management (MRM)
  • Web analytics
  • Social marketing

Some of the customer benefits include:

  • Better customer insight through consolidation of the entire promo/response history in a single, multi-dimensional marketing data mart
  • Cross-channel orchestration (i.e. e-mail, direct mail, mobile, social, offline, etc.) based on a common set of business rules
  • Analytics-driven campaign creation, leveraging various segmentation and modeling tools
  • Ad hoc customer analysis and data visualization
  • Automated, cross-channel, multi-wave campaigns

We have worked and partnered with the leading technology vendors in the field. In 2012, First Line was chosen as a strategic technology partner by ClickSquared, a global provider of cross-channel cloud marketing software and services.

Reach out to us today to discuss how our Multichannel Marketing practice can add value to your business.

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